The idea to create the Bloom app came from two founders who have been using Instagram to find commercial collaboration offers to promote someone's products as well as they were also running a small business, so they were looking for people willing to take part in their marketing campaigns. The experience of contacting people through Instagram app and emails and lack of available solutions convinced them to build something they would use on their own.
The app was meant to address most painful points:
Finding accurate Instagram profiles was a time consuming task and after all the founders had to send an individual message to each profile.
Everybody who wanted to take part in a campaign had different demands, so negotiations took long time.
To get 10 people for a free on the next Monday would require 100 people to be accepted and booked for that day and you still had no idea if they come.
Staying in touch with people demanded to use Instagram, emails and phone calls, so it was turning into a big logistic operation each time. It was exhaustive, because it was an extra task for the founders who had to run their business on daily basis.
Small and medium size companies often cannot afford to collaborate with professional agencies due to budget constraints. That's why, they are pushed to build brand awareness on their own, which naturally takes a lot of time and effort to get results.
Scope of work:
From the beginning we wanted to focus on the essential features and ship a MVP to the market as soon as possible to validate the business value.
The project backlog consisted of key functionalities such as managing offers created by business users, browsing and filtering the offers by influencers, managing Point of Sales connected to business users profiles and also some necessary technical and business validations on UI and backend.
The team size varied from 4 to 8 people and the whole project took a couple of weeks to ship the MVP to Google and Apple marketplaces.
The app allowed registering as a business user or influencer and then depending on the selected role:
Business user could create an offer by providing start and end dates, location, what they offer, the maximum number of participants, the minimum number of IG followers and what they expect from influencers (post with hashtag, IG story etc). Also, they could see who accepted their offer and reject that person if needed (e.g. due to many no-shows in the past).
And influencers could browse and sign up for the offers. They could use filters and quickly customize their listing.
Email notifications informed users about the important changes offers they had already accepted.
These were essential highlights, but the app could do much more than that!
We are very happy that we could be a part of the project, because we believe that it can really make it better for small and medium size companies to launch and run marketing campaigns on Instagram.
It is also appealing to influencers as they can quickly find relevant offers and build their portfolio and relationships with local firms and brands.
And it is just the beginning because we have already plenty of new features in our minds which will enable even more interactions between the users and automate other elements of making campaigns.